Most businesses completely ignore customer feedback. Reviews go ignored, surveys go unread, and help desk tickets are closed without anyone even investigating. The most important growth feedback is already written by the most valuable people in your business – paying customers.
Don’t Just Look for Compliments
Seeing just one review is rewarding. If twenty reviews mention a “quick turnaround”, then you now know what to include in your marketing. The same goes for complaints. If three customers this month mentioned confusing pricing, you just uncovered an issue that will most likely help increase revenue for years to come. Each week, set aside about 30 minutes to read customer feedback and categorize it. You will most likely find it to be very rewarding.
Let Customers Choose Your Keywords
Your customers are the best (and most honest) critics of your work. They use simple descriptions of your service. Internally, you call it “hydro jetting,” but really, customers are searching for “clear a clogged main line.” Take customer feedback and apply the exact wording to your service pages. An SEO Salt Lake City expert will tell you this is one of the most cost-effective keyword research strategies because your keywords are coming from actual customers.
Turn Fixes into Marketing Stories
Whenever you make a change in response to feedback, let your customers know. An honest post that says, “You asked, we changed our scheduling system,” builds trust better than any marketing slogan. Retention metrics for these businesses show improvement as customers realize the businesses are really listening to them and making changes based on their feedback. These posts are also great for small businesses working on their SEO in Salt Lake City because they provide Google with new, relevant data to index.
Feed Reviews Back into Visibility
Positive reviews are a great asset to a business’s ranking. Encourage your satisfied customers to leave reviews on your Google Business Profile. Review count and freshness play a big role in local rankings. Local SEO Salt Lake City companies that focus on this consistently rank businesses with a steady flow of reviews higher than their competitors with better websites.
Develop Prices and Packages Based on Feedback
Requests for products or services you do not currently provide are an outline for your product and service roadmap. Generate interest before you fully build out a service or product with a simple landing page.
The Bottom Line
Feedback is just noise until you create a collection, tagging, and announcing cycle around it. The businesses that thrive either do this in-house or collaborate with an SEO company in Salt Lake City. The businesses that thrive aren’t the ones with the fewest complaints. The businesses that thrive read and respond to every piece of feedback.